Website Design & Development
A site your customers actually use — and your team is proud to send people to.
Custom websites built for Michigan businesses. Fast, mobile-first, built to convert, and handed off without the "now what" feeling most agencies leave behind.
Service Specs
Typical Timeline
4–8 weeks
Design Approach
Custom — no templates
Built For
Mobile-first
Ownership
Yours, fully
Who This Is For
You'll recognize yourself here.
We don't take every project — it wouldn't be fair to the clients already on the roster. These are the three situations we're built for.
You have an old site that embarrasses you
Maybe it's a WordPress build from 2016 that loads slow, looks dated on mobile, and nobody at your shop can update without breaking something. It's costing you business every week it stays up.
You're starting from scratch
New business, new service area, or the old site was cheaper to replace than salvage. You want it done right the first time — designed around your customers, not pulled off a template directory.
You've been burned before
You paid a freelancer or a faceless agency, got a site that looked okay on launch day, and then couldn't reach them when something broke. You want a team that still picks up the phone two years in.
Scope Document
The full scope, written out.
No fine print, no surprise line items. This is what you get when you work with us — same language we'd put in an actual proposal.
Deliverables · Website Design
Custom design — no templates, no theme-builder you'll be fighting for the next five years
Mobile-first layouts (most of your traffic is on a phone — we design for that first)
Fast load times on real networks, not just Lighthouse scores
SEO-ready structure so Google can actually find your pages
WordPress, Next.js, or custom — the right tool for the job, not the one we're comfortable with
Contact forms, call tracking, and analytics wired up on day one
On-brand photography and copywriting guidance
Training so your team can run the site without calling us every time
End of Scope
Request ProposalRecent Work
Three sites we've shipped lately.
Editorial brand website
Slate Salon
Public records website
South Kalamazoo County Fire Authority
Custom-configurator e-commerce
Obsidian Rifle Works
How We Work
A process built to surprise nobody.
Three phases, in order. No sprint of invoices at the end you didn't see coming.
Phase 01
Discovery & strategy
We sit down (in person or on a call) and figure out who you serve, how they find you, and what the site actually has to do. No templates get pulled before we understand the business.
Phase 02
Design & build
We design in the browser, not in static mockups, so you see how the site actually feels on desktop and phone. Rounds of feedback are built into the scope — not billed as extras.
Phase 03
Launch & handoff
Launch day is boring on purpose. Redirects mapped, analytics tested, forms fired at real inboxes. Then we train your team and stay on as your first call when something comes up.
Field Tested
One we shipped like this.
Frequently Asked
The questions we actually hear.
Pulled straight from the discovery calls we have every week. If yours isn't here, ask us directly — we answer.
Ready to Talk?
Let's see if we're a fit.
Every project starts with a conversation — no sales pitch, no pressure. Tell us what you're building and we'll tell you straight whether a new website is the right move.