AI Search Optimization
When someone asks ChatGPT who to hire, the answer should be you.
AI search optimization (also called GEO, generative engine optimization) for Michigan businesses: getting your company found, cited, and recommended by ChatGPT, Google AI Overviews, Gemini, and Perplexity. The first agency in the Kalamazoo market offering it.
Service Specs
Covers
ChatGPT, AI Overviews, Gemini, Perplexity
Built On
Structured data + citable content
Proof
30x impressions on our own product
Market Status
First in Southwest Michigan
Who This Is For
If the answer isn't you.
Three situations where AI search is already costing you customers, or is about to hand your market to whoever moves first.
Your customers are asking AI instead of Google
More of your buyers start with "I asked ChatGPT" every month. AI assistants recommend specific businesses by name, and right now they either do not know yours exists or they are describing your competitor. That is a fixable problem.
You rank on Google but AI answers skip you
Your SEO is decent, but AI Overviews summarize the page-one results and your business is not in the summary. AI systems pull from different signals: structured data, quotable answers, consistent business data across the sources they trust. Most sites have none of that in place.
You want the early-mover advantage while it is cheap
AI answers in local markets are still volatile, which means they can still be won. The businesses that get cited early become the default answer that later competitors have to dislodge. In most Michigan markets, nobody has claimed that spot yet.
Scope Document
The layer most sites never built.
What AI visibility work actually is, row by row. Plumbing, structured data, citable content, and measurement. No buzzwords, no "AI magic."
Deliverables · AI Search
AI visibility baseline: what ChatGPT, Gemini, and Perplexity currently say when asked about your business and your market
Bing indexing pipeline: Bing Webmaster Tools, IndexNow, and sitemap health (ChatGPT search runs on Bing, and most sites are barely indexed there)
Structured data build-out: Organization, LocalBusiness, Service, and FAQ schema that AI systems parse
Citable content: direct-answer pages and FAQ blocks written the way AI systems quote
Business data consistency across the sources AI assistants trust: Google Business Profile, Yelp, Bing Places
llms.txt and AI crawler access configuration
Review strategy: review text is what AI systems read to describe your reputation
Monthly AI visibility check: we ask the assistants the questions your customers ask, and log what changed
End of Scope
Request ProposalHow We Work
Baseline, build, then compound.
Three phases. Record what AI says today, fix the invisible layer, then feed it content worth citing and measure every month.
Phase 01
Baseline & plumbing
We record what every major AI assistant says about your business today, then fix the invisible layer: Bing indexing, structured data, crawler access, and the business-data consistency AI systems cross-reference.
Phase 02
Citable content
We build or rewrite the pages AI systems quote: direct answers first, real numbers, FAQ blocks with self-contained answers. The same pages also rank in traditional search, so nothing is wasted.
Phase 03
Measure & compound
Monthly checks against the questions your customers actually ask AI assistants. When you start showing up, we push into more questions. Citations compound the same way rankings do.
Field Tested
We ran this play on our own product.
Frequently Asked
New channel, straight answers.
What AI search optimization is, whether it is real, and how we prove it works. Asked constantly, answered honestly.
Ready to Talk?
Ask ChatGPT about your business.
Then tell us what it said. We'll run a free AI visibility baseline: what every major assistant says about your business today, and exactly what it would take to change it.