Free Tools

Useful, free, no email wall.

Tools we built for our own work, opened up for any Michigan business owner, powered by the same data as our 472-site regional study. No signup, no gate, instant answers.

Tool 01

AI Search Visibility Grader

Can ChatGPT and Google AI find your business? Enter your website and get a graded 11-point checklist of the signals AI systems actually read, benchmarked against the 472 Southwest Michigan sites in our regional study.

Instant · free · no email requiredGrade my site

Tool 02

Head-to-Head: You vs. a Competitor

Enter your site and a rival’s. Check-by-check winner marks, both grades side by side, and the percentile each of you occupies in our 472-site regional study, by city and industry.

Two sites · one scoreboard · freeRun the matchup

Tool 03

Schema Markup Generator

Only 3% of the region uses FAQ schema, the format AI quotes most. Fill in the blanks, get copy-paste LocalBusiness + FAQPage code with install steps for WordPress, Wix, and Squarespace. Runs entirely in your browser.

Copy-paste code · nothing sent to usGenerate my schema

More tools are in the shop. Want something graded, calculated, or checked that no tool exists for? Tell us and we might build it.