Rank for the searches that actually turn into work — not keywords that flatter a report.
Local SEO and organic search strategy for Michigan businesses. We chase rankings that produce calls, quote requests, and foot traffic — not rankings that just look good on a slide.
Service Specs
Focus
Buyer-intent keywords
First Results
60–90 days
Reporting
Monthly rank + traffic
Approach
Technical + on-page + local
Who This Is For
Three situations where local SEO is either overdue, the only thing that'll unlock the next step, or the channel you're leaving completely untapped.
You Google your own service in your town and you're nowhere. Your competitors are. You've hit the ceiling of what your existing site will do organically and you need a real SEO plan to move the needle.
A previous agency sold you on "50 backlinks" or "10 blog posts a month" and you got a report full of keywords nobody searches. You want SEO that moves calls — not rankings screenshots.
Your business runs on referrals, and you know a better website plus organic search would double your leads. You're ready to stop relying entirely on one channel.
Scope Document
What real SEO actually is, broken down row by row. No "10 blog posts a month" — the full picture of what moves rankings.
Deliverables · SEO
Technical SEO audit — site speed, crawlability, indexability, schema markup
On-page optimization — title tags, meta descriptions, headings, internal linking
Local SEO — citations, NAP consistency, directory listings
Keyword research focused on buyer-intent queries, not vanity terms
Content strategy — service pages, location pages, FAQ pages that rank and convert
Google Search Console setup and monthly monitoring
Rank tracking and monthly performance reports (impressions, clicks, positions)
Competitor analysis — who's outranking you and why
End of Scope
Request ProposalHow We Work
Three phases, in order. The unsexy technical work first. Content and authority second. No shortcuts.
Phase 01
We run a full technical and content audit, benchmark your current rankings, and build a roadmap prioritized by what will move leads — not what's easiest to ship.
Phase 02
Technical issues, on-page basics, Google Business Profile, local citations. The unsexy work most agencies skip. It's also the work that actually moves rankings.
Phase 03
Service pages, location pages, and supporting content targeting real buyer intent. Every page is written to convert — not just to rank.
Frequently Asked
The questions we wish more agencies answered honestly. We do — even when the answer is uncomfortable.
Ready to Talk?
Tell us your site and your target keywords. We'll run a free audit and tell you exactly what's holding your rankings back — and what it'd take to move them.