Original Research

We study this market like nobody else.

Real audits of real Southwest Michigan business websites, published openly with full methodology. No business is ever named; every number is defensible; the same checks power our free grader so you can test your own site against the data. Updated quarterly.

Flagship Study · July 2026 Edition

The Southwest Michigan AI-Search Readiness Study

472 business websites audited across Kalamazoo, Portage, and Battle Creek. Only 5 passed every core AI-readiness check. The region scores 75/100.

Full findings, industry rankings, and methodologyRead the study

City Market Reports · July 2026

Portage

143 sites audited · 2 fully AI-ready · AI-Readiness Index out of 100

The state of Portage’s web

Kalamazoo

170 sites audited · 1 fully AI-ready · AI-Readiness Index out of 100

The state of Kalamazoo’s web

Battle Creek

148 sites audited · 2 fully AI-ready · AI-Readiness Index out of 100

The state of Battle Creek’s web

How we do this

Automated, polite audits of publicly listed local business websites, checked for the signals search engines and AI systems actually read, then scored with the same weighted methodology as our free grader. Aggregate results only; no business is named or scored publicly. Media and researchers can request additional aggregate breakdowns at contact@warriorwebco.com.

Next Edition

Q4 2026

We re-run the full audit each quarter and publish what changed: which cities improved, which industries moved, and how fast the region is waking up to AI search. The July 2026 edition is the baseline nobody else has.

See where your site lands in the data.

Our free grader runs the exact checks behind these studies and benchmarks you against the 472-site regional average. Instant, no email required.

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